Growing e-commerce in india

The e-commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much growth of the industry has been triggered by increasing internet and smartphone penetration. The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 604.21 million as of December 2018.  

Growing e-commerce

India’s internet economy is expected to double from US$125 billion as of April 2017 to US$ 250 billion by 2020, majorly backed by e-commerce. India’s E-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world.

e-commerce and the market

Propelled by rising smartphone penetration, the launch of 4G networks and increasing consumer wealth, the Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion in 2017 

e-commerce market

Online retail sales in India are expected to grow by 31 per cent to touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and Paytm Mall. During 2018, electronics is currently the biggest contributor to online retail sales in India with a share of 48 per cent, followed closely by apparel at 29 per cent.

e-commerce website

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. 

e-commerce website

Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customised/personalised online liquor store inventory services. There are three areas of e-commerce: online retailing, electronic markets, and online auctions. E-commerce is supported by electronic business.

Components of e-commerce website

• Design - The success of an online store is majorly influenced by its website design. In fact, 48% of people determine the credibility of a business by its website design. Busy designs easily lose their allure with time. But an e-commerce website design with a simple colour scheme and elegant typography can look appealing for longer. Similarly, the more elements you put on a web page, the more they may distract users from the main purpose of the store. Removing unnecessary elements can help you draw your visitors’ attention to what matters most. A website will also load faster, which can help you reduce bounce rates and engage more visitors. So, if you want to optimise your store for more conversions, you should keep it simple and make sure the focus is on closing the sale. Clean and simple e-commerce website designs are always better.

• Navigation - E-commerce brands are spending huge amounts of money to bring visitors to their websites. It is crucial for brands to build websites that can guide visitors to make a purchase. That’s why your site’s navigation should help shoppers find products quickly and easily. Good navigation can help you improve user experience and lead to more sales and revenue. On the other hand, poor navigation can annoy users and lead to a higher bounce rate.

Navigation

• Image -  Product images help visitors form their first impression of your product. They can either attract or turn them away.Would you trust a store that failed to properly photograph their products. Unlike brick-and-mortar retail stores, consumers can’t see, touch, feel, or try your products when they purchase online. It’s often by looking at product photos that they decide whether or not they should keep looking. If your product images are too small, pixel, or there’s is just one picture of each product, will it inspire people to purchase the product? Probably not. That’s why you should invest in high-quality product photography to properly showcase your product. Online shoppers want to see how the product actually looks. In fact, 33.16% of consumers prefer to see multiple photos of a product before they make a purchase. You can also include a 360-degree shot or video that shows off all of the important features of your product. Including a few in-context or lifestyle images of your product would be even better. It is a great way to help users visualise the product as their own and build an emotional connection. Product images or videos are the best bet of any e-commerce website. They can help you encourage more users to buy your products and boost revenue. A home furnishing store, Pottery Barn, uses a variety of impressive images and videos to show off their products.

Images on the site

• Content - The product descriptions should provide relevant and useful information about your product. They should cover the benefits of your products and their features.When a visitor likes a product, they want to learn how your product can help them. So make sure that your product descriptions effectively convey the value your product can provide.

Website content

• Checkout process - This is obviously one of the most important elements of an e-commerce website. You should focus on delivering a great checkout experience to buyers. It should be easy for buyers to add items to their shopping carts and proceed to the checkout page. Make sure that you don’t confuse users during checkout. They should be able to view exactly what they have in their cart. Use a simple and clean design. Give users an easy checkout process with features like a guest checkout option, easy form-filling, multiple payment options, and persistent cart summary. One should also optimise your checkout page for speed. Improving your checkout experience can help you encourage more sales in the future and increase your customer retention rate.

Checkout process

• 
  Mobile responsive - A significant number of users shop online from their mobile devices. One should optimise your website for mobile devices to ensure that visitors have a pleasant experience.Responsive design can make your e-commerce website design more user-friendly. Your mobile site should allow visitors to easily access all of the important features, offers, and products in no time.

Responsive Design

Conclusion

India has an internet users base of about 475 million as of July 2018, about 40% of the population. Despite being the second-largest user base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point.

Voxforem Technologies Pvt. Ltd. is a leading software development and service company situated in Technopark, Trivandrum, Kerala. We have extensive experience in both software and hardware in various platforms. Our experienced professionals had worked in design and development of e-commerce website in India and abroad.

For e-commerce website development visit www.voxforem.in

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Web Design and Web Development

Web design is the process of creating websites which is front end design. It encompasses several different aspects, including web page layout, content production, and graphic design using the different technology and CMS. Web designers build web pages using HTML tags that define the content and metadata of each page. Most websites include a combination of HTML and CSS that defines how each page will appear in a browser. Designer must keep in mind that website run on all platform and browser. Website design means planning, creation and updating of websites. Website design also involves information architecture, website structure, user interface, navigation ergonomics, website layout, colours, contrasts, fonts and imagery (photography) as well as icons design. "Web development" usually refers to the main non-design aspects of building web sites like writing markup and coding. Basically Web development ranges from creating plain text pages to complex Web-based applications, social network applications and electronic business applications.

Web Design and Web Development

Web design

The one in one million website is required to stand alone in the website. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimisation. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.

Web Design

A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colours, font, and images used. Layout refers to how information is structured and categorised. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website. Many web pages are designed with a focus on simplicity, so that no extraneous information and functionality that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration.Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement. As responsive design can present difficulties in this regard, designers must be careful in relinquishing control of how their work will appear. If they are responsible for the content as well, while they may need to broaden their skill set, they will enjoy having the advantage of full control of the finished product.

Components of web design

• Typography

Topography

Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography.

• Responsive images

Responsive Image

Large images such as this one do away with the concept of above and below the fold. By focusing on just the image with text rather than a CTA or social buttons, Medium creates a strong visual experience that encourages you to scroll down to read more. 
The customers are coming from all over the place and have high expectations. We may not be sure if they are finding your website from their phone, tablet, or desktop computer. The image that Medium uses above is extremely powerful, but if it was only visible from desktop computers, many people may miss it. 

• Background videos

Background video

Videos that automatically play in the background can add a lot to a page. They can be used to tell a story and significantly reduce the amount of other content that is needed to explain your business. The background video serves as a brilliant way to get the visitor engaged to click-through to the main video. 

• Design

Design

Flat design helps the visitor understand your content more quickly, and adding some elements of depth can bring it to life. Regardless of whether you fully design your website using flat design or utilise shadows and other elements, it's important to be consistent throughout your website. Ensure that your homepage, product pages, and any other key sections of your website all utilise the same design cues so that visitors can instantly understand what they're viewing.

• Menus

Menus

It is likely that most websites you come in contact with have a long menu of options to choose from. The advantage of this is that the menu can take the visitor directly to where they want to go. However, the disadvantage is that they generally take up a ton of valuable screen space. 

• Product image

There is a large featured image at the top of this page, and as you scroll down the page there are additional in-depth product images. The images are also responsive which aims to ensure an optimised experience for viewers coming from different devices, as we mentioned earlier. 

Web development

Web development is the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. 

Web development

Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills. For larger organisations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organisations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialisation: front-end developer, back-end developer, and full-stack developer. Front-end developers responsible for behaviour and visuals that run in the user browser, while back-end developers deal with the servers.

Components of web development

• Front end - People often describe the website as having a front end and back end. In this analogy, front end is what you see, back end is what you don’t. Simple enough, except that you can’t really see the navigation structure, not all at once.

• Navigation structure - This is not the same as the sitemap, though that might represent it. The navigation structure is the order of the pages, the collection of what links to what. Usually it is held together by at least one navigation menu.

• Page layout - This is the way things appear on the page. Is the navigation menu on the top or along the side? Are there images above the text area? Tables? Good layout is as important as any other element of design. Bad layout makes a website look crowded and slapdash. Good layout allows the eye to find what it seeks easily.

• Logo - A good website has a unifying graphic around which it is built. The graphic represents your company, your organisation. It often sets up the colour scheme and the style elements used throughout. The logo ties the website to everything else your company does, though the printed materials, signs, whatever.

• Images - Photos, graphics, navigation bars, lines and flourishes, animations can all be placed on a website to bring it to life. Or, in some cases, bury it.

• Content - Few websites exist just to be looked at. The internet began as a method of sharing information. As it evolved into the World Wide Web, it became rich in all kind of media. But it still exists primarily to communicate. Well written internet-ready text is a special kind of text. Usually the information is broken into readable chunks. It is formatted to be easily scanned, and it is often optimised for search engines as well as human eyes.

• Graphic design - Many of the elements described, such as the logo, the navigation menus, the layout, images, etc., fall under the general category of graphic design. But graphic design is more than the sum of these parts. It is the overall look and feel the website will have as a result of proper use and integration of all these elements. A website with bad graphic design is usually obvious to everyone except the person who put it together. But doing graphic design well takes a special combination of talent, skill, and education.

• Back end elements - Some websites are entirely static. They are the same every time you visit. You never give them information, there are no polls, bulletin boards, or referral forms. If you want to find something on the website, there is no search box, you just look around until you find it. But such sites are growing more rare as the internet becomes an ever greater part of people’s lives. Modern sites are searchable. They offer new images on each visit. They allow the user to request more information, or to post their own thoughts. Many can be updated directly from a simple panel or word-processing program. A lot of websites are datadriven, meaning that web pages are actually created on the fly, in response to the specific needs of the user. All of these functional elements are called back-end elements. In some cases there are many different ways to do the same thing. So the line between elements is often blurry.

Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.

Voxforem Technologies

Voxforem Technologies Pvt Ltd is a custom software service firm in technopark, trivandrum, kerala. We have extensive experience in many diverse areas of both software and hardware development. 

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Importance of ERP system today

Enterprise resource planning (ERP) enables a business to manage all the components of their operation in one place, featuring "modules" that work together to automate processes. An ERP can often be built specifically for the organisation's needs, combining elements such as accounting, CRM, staff management and more. By automating many of these day-to-day back office tasks, businesses can become more efficient, with staff freed up to focus on business innovation and growth. Not only does ERP combine the essential functions of a business into an automated platform, but it can also help businesses concentrate on their core functions such as manufacturing, product planning, marketing and development. There are countless ERP platforms available – some have been developed for specific verticals, while others are more generic, suited to any business type.

ERP system

ERP and its Benefits

What makes ERP such a business changer is that everything can be managed from a central console, eliminating the need to jump between different tools to manage everything. 

ERP uses

This also allows collaboration between departments, permitting staff to access the areas they need to carry out their jobs, with the entire business working towards the same goals with minimal intervention required from the IT department.  This central dashboard will also allow stakeholders to get a better overview of the entire business, providing the visibility to make more informed decisions based upon the data across performance, resource distribution and more.

ERP Modules

What makes ERP such an effective tool for businesses is that they can mix and match the modules they need to manage their business, rather than having to buy a huge software ecosystem with features they may never use. It means businesses can cut costs, only using the features they need to make their business tick. 

ERP module

For example, if parts of your business operation are managed externally, such as finance or HR, you don't need to add on those modules. ERP platforms are extremely flexible for this reason and modules can be easily switched and changed as your business does. For example, if you bring HR in house, you can simply tag on the HR module so your new HR staff can use the same system you're already using. It means that the functionality can be extended, while ensuring everyone in the business has visibility of its operation (at least those who are permitted access to it).

Types of ERP

ERP Types

There are a vast array of ERP systems available. Some are more suited to a specific sector, while others are more generic and focus on the operation rather than vertical. If you're unsure which type of ERP system is right for you, we've outlined the benefits of each.

Vertical ERP

Some ERP tools are developed for a specific industry vertical - for example, if you run an engineering firm which has very specific processes and/or equipment, there would be tangible benefits when choosing a system that  caters to the need of that sector rather than a generic solution.

Size of business

If you’re a large company, it’s likely your business will operate in a very different way compared to a small enterprise. For starters, you’re likely to have more staff and each person’s role will be limited in comparison to a smaller firm, whose employees are more likely to overlap in their day-to-day duties.

Platform

ERP tools are available to run both on-premise and in the cloud. Carefully consider which is right for your business. Those based in the cloud are generally more scalable because it’s much easier to increase capacity rather compared to on-premise solutions that have limited storage. However, you may require the security of on-premise if your industry is heavily regulated. Cloud-based options also run on a month-by-month or an annual subscription model, avoiding the upfront costs that come with purchasing a system outright. Over the medium to long term however, the cost-benefit analysis may swing towards on-premise ERP systems. 

Compliance

Similarly, if your industry sector is highly regulated, you may need to find an ERP tool that specifically ensures you are complying with regulations and will provide the reports you need to present to an industry body, for example. ERP tools offer massive advantages to a business, boosting productivity and innovation, but they can also be a big investment. Whilst off-the-shelf ERP systems are usually suitable for small enterprises, it is important to remember that these less expensive choices may not be the most economical. Investing in a system which does not suit your business demands will not only be a waste of capital, but will affect processes and efficiency.

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How can your app stands out ?

Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g., JavaScript) to provide an "application-like" experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms.

Mobile App Development

Tips to stand out

• Choose right words - Before using your future app, users will go to the search field to find it. So you should be ready with appropriate ASO (App Store Optimization) and showcase your app as the best option for them. First, think of the name. It should represent your core idea and hook customers at the same time. Let the title be short to fit the store’s word limit (App Store lets you use 50 characters, while Google Play limits your imagination to only 30), yet catchy and trendy. Don’t be in a rush while creating the best name as it is among the most important metadata of your app. And don’t stuff your app name with keywords only! Use only a couple of them in the title and leave the rest for the keywords or description (Android) fields. To find the keywords, feel free to use SEO tools like ahrefs, keyword planner, kwfinder and Google of course, along with inspirational sources like Pinterest and Tumblr. On both platforms description field lets you briefly explain the idea of your app. However, the text on App Store does not affect your ASO ranking. In Google Play, you have two different fields to fill: short description with 80-character limit and full description that lets you write up to 4 000 characters. As for the description in App Store, the unlimited amount of characters should not confuse you. Recent statistics shows the half of most successful apps use 100-300 characters to describe the key functionality. Thus, weight the appropriateness of each sentence you use, so your app looks cool and trendy for users.

Mobile apps

• Audience choice - This tool helps you know your market better and choose your target customers within the specific niche. To find your potential users, look at the current app trends or communicate with a particular social group. Regardless method you choose, comprehending particular needs or problems your app solves (reliable alarm clock or managed taxi service with wireless payments) allows to stand out among the rest. Furthermore, developing your prototype will certainly require attracting early visionary customers. These people will answer your questions about the app and assist you by giving their feedback on the weak points of your app.

• Analyse the platform - Consider the differences in policies between AppStore and Google Play. Even when it comes to title, AppStore lets you use 50 characters, while Google Play limits your imagination to only 30. In terms of discover-ability, the number of categories in which you can publish your app differs between platforms (one app can be featured in only one on Google Play and up to three different categories for iOS). Also, specifics of screen size and navigation call for app’s adaptation to App Store and Google Play in terms of UI/UX. Finally, platforms’ quality demands and search characteristics are among technical characteristics your development team should consider.You should also consider iOS and Android platform-specific requirements and restrictions. We’ve developed a Secura Fone app which blocked all activities (texting/mailing/surfing) once the driver exceeded allowed speed limit. The tricky thing we’ve faced was that Android allowed to block these activities, meanwhile iOS version could only send notifications to the user saying he was driving too fast. In this situation, the positioning and promotion of “the same” app will differ a lot. In this context, major apps consider these differences while developing an app that appears on both AppStore and Google Play. For example, Instagram has slightly changed its iOS app design in Android version in terms of camera interface and moving app logo from center to the left of a toolbar. In its turn, Telegram uses platform-oriented approach by creating two different interface designs in compliance with both Google’s Material Design and Apple guidance.

App development

• Create design plan - After taking into consideration all the specifics of marketing and designing of your app, create a plan for your app. Among all, pay close attention to the way you’re going to earn money. Forget about “I’ll think about that tomorrow” approach when it comes to monetization. On this stage, consider a business model that fits your app. Just concentrate on the problem, uniqueness, strategies of competing apps, and some features your users are ready to pay for. For games, these features may include buying advanced characters, while mobile photo editors offer paid filters. Another appearance of a good plan is MVP development. By incorporating both the problem of potential clients and basic idea to solve it, this product version is a good starting point for developing your app. Among mobile apps that started from MVP development, you can find several headliners. For example, Dropbox launched its multiplatform mobile app with an promo video to attract funding. In its turn, Uber created the first version of their app as a simple linking of credit cards for iPhone owners and drivers.

• Visual effects - Don’t underestimate the role of graphics on the perception of your app by customers! Firstly, think of an attractive icon. Actually, it has the same importance as the name of your app. To design a good icon, use unique shape, simple but vibrant coloring, and don’t include words (however, adding the first letter of your brand is a good idea). Actually, it may be easier for you to choose the exact icon by offering several options to users.Then proceed to adding videos and screenshots. Start with videos on your mobile app. Use Linkedin’s example as an inspiration to create a simple video giving users an idea of how to use your app. Then proceed to the screenshots to help users catch the idea of your app. Since users interact just 8 seconds with any app on average, a good image is better than text (due to physical aspects of human brain and perception). Both stores let you use 5 screenshots, so consider their appearance wisely. In particular, try to make the screenshots look both visually appealing and showing the essence of your product.

Personalised Apps

• Share the words - After finishing your app, let your potential customers notice it! Use your website and social media as the speaking-trumpet to attract your users. In this case, consider the strengths of each social network in your promotion. While using visual materials and hashtags is the key strategy on Instagram, Facebook is more effective in collecting the reactions of the audience. For any platform, use the “one click” rule for users to download your app immediately after seeing the offer in social media.At the same time, just posting a link is not enough. To make your promotion more effective, think of ads, paid installations and built-in apps. Social media contributes to the success of your mobile app’s marketing. So don’t concentrate on text only and use image and video app installs ads. Also, you can add Call-to-Action visual sample. For instance, Evernote’s “Remember Everything” CTA in brand’s green and white colors is the great way to introduce users and share the core idea of this mobile app.At the same time, avoid using only hard sale approach while communicating with your audience. Think of valuable content for your users, include tips, informative articles and educational materials. Use the potential of social media not only for marketing but also for building fan base for your app.

Mobile Apps

• Collect feedback - Finally, make sure you’ve created an area where your customers can leave their comments. You’ll know what you should improve to keep via their comments. In this case, encourage the appearance of user-generated content in social media. However, carefully read the reviews of your app and critically estimate their relevance. Avoid fake reviews as they both mislead your understanding of your mobile app’s true value and may result in a total ban in both stores! Make the most out of stats available from stores. Look at the sections that mention when your app was last updated and how many times it has been downloaded. For Google Play, you can also use the benefits of integration with Google+ to collect users’ emotions and “+1” (an analog to Facebook’s “Like”). These stats will help you understand the popularity of your app and the need to change your marketing strategies for it.

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Organic SEO vs Inorganic SEO

Search Engine Optimisation (SEO) is a technique used to make the website at the top of SERP ranking. SEO is an optimizing algorithm which target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). 

Search engine optimisation

Organic SEO

Organic SEO is the technique in which keywords are used to make the website at the top of SERP ranking. The keyword planner tool provided by google ads provides the keyword requirement. The selection of keyword is based on search volume and competition. The search volume shows how many people are searching the keyword. Usually the keyword having large search volume is desired. The keyword competition shows how many other users use the same keyword for their SERP ranking. Usually the keyword having comparitivily low competition is desired. 

Organic SEO

Benefits of Organic SEO

• More click in organic - Given a choice between clicking paid placements and natural search results, people prefer to click natural search results. Maybe unconsciously they know that anybody can appear under the paid placements section but it is very difficult to appear, especially within the top 10 results, on your own, by the sheer value of your content. Another reason might be that when you have good rankings, it means that you are implementing all the recommendations of the search engine and the search engines make their recommendations according to user behavior. For instance, there is a 99% possibility that the keyword they have just used to carry out the search will appear as a hyperlink among the search results and this makes them click the hyperlink. This doesn’t always happen in the paid listings. What organic SEO does is, it forces you to create webpages and blog posts just the way the search engine users want.

SEO and components

• Less expensive - When you’re paying for placements, you are paying for every click the search engine sends your way. So if you are getting 100 clicks in a day you are paying for those 100 clicks. If you are getting, let us say, 500 clicks, you may not be paying proportionately, but you will be paying a lot more. Organic SEO, on the other hand, gives you free clicks. So whether you’re getting 100 clicks or 500 clicks, the only amount you have spent is what you had to pay to improve your organic SEO. This is a one-time cost. Paid placements incur you recurring costs.

Organic SEO is cost effective

• Can create good content - This is actually a new development. After Penguin and Panda releases Google has been trying to ensure that webmasters and bloggers are not only discouraged from obtaining spurious backlinks, but also from creating inferior content just to improve SEO. Your content must be well-written, user-friendly and of value. This automatically improves your conversion rate and encourages more people to link to your website and blog in a genuine manner.

• Life long - This might not be true if you face tough competition and your competitors are invariably creating content to replace you, but improving your rankings organically enables you to enjoy higher search engine rankings for a long time.

Inorganic SEO

Inorganic SEO refers to optimization through paid strategies for your website. These can include pay-per-click advertising (PPC) and paid social media advertising. When you buy website traffic via PPC, a brand pays the search engine whenever someone clicks on an advertisement for their website. The most common form of PPC advertising is through the Google Display Network.

Inorganic SEO

To set up an inorganic SEO strategy such as a PPC campaign, a digital marketing expert must research keywords that they want to target. Afterward, they write text ads that will be displayed when users search for that keyword.

Benefits of inorganic SEO

Iorganic SEO result

Firstly, although inorganic SEO is more costly than organic SEO, it also provides results much more quickly. Organic SEO is a slow procedure and it can take months before your keywords start ranking. With inorganic SEO, you can create and execute a campaign in a matter of days. Another benefit of SEO has to do with the placement of the advertisements. Even though many people are ignoring them in favour of organic results, they’re still seeing your company name, which helps to increase brand awareness. Finally, companies who are selling products can take advantage of the Product Listing Ads (PLAs). This is a feature in the Google Display Network where companies can set up ads that show pictures and prices of a relevant product. Not only that, but a user who clicks on one of these PLAs is brought directly to a page where they can purchase the item.

Google ADS

Google Ads

Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. Google Ads has evolved into Google's main source of revenue, contributing to Google's total advertising revenues of US$95.4 billion in 2017. Google Ads offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model. Sales and support for Google's AdWords division in the United States is based in Mountain View, California, with major secondary offices in Hyderabad, Dublin, Singapore, Ann Arbor and New York City. The third-largest US facility is the Googleplex, Google's headquarters, which is located in Mountain View, California. Google AdWords engineering is based at the Googleplex, with major secondary offices in Los Angeles and New York. As of June 2018, Google derives 86% of its total revenues from trading advertising inventory through AdWords, DoubleClick AdExchange, and DoubleClick Bid Manager, among others.

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